CAREERS AT THE CENTRE
Chief Marketing Officer
Summary of Position:
The Confederation Centre's Chief Marketing Officer (CMO) is a member of the senior management team reporting directly to the Chief Executive Officer (CEO). The CMO is responsible for leading a dynamic team in marketing, development and guest services.
Responsibilities:
• Lead in developing the Confederation Centre's strategic marketing and communications plan. The plan will set out objectives for each product/service area of the department and outlines strategies for achieving those objectives.
• Lead the marketing team in the execution of the integrated marketing and communications plan in various mediums including online, social media, television, radio, print, newspaper, out-of-home, event marketing, public relations, merchandising, etc.
• Develop and manage multiple departmental budgets. Direct marketing staff where budgets are devolved.
• Lead research initiatives including market segment assessments, quality satisfaction surveys and economic impact studies.
• Liaise with community and industry partners in tourism, arts and culture, heritage and all levels of government and private sector.
• Oversee and direct strategies of revenue, inventory management and audience development for performing arts.
• Manage media relations strategies and act as a spokesperson with media when required.
• Work with the Director of Development to oversee the integrated marketing and communications plans for fundraising efforts and secure and manage the media sponsor partnerships.
• Work with the Guest Services Manager to oversee the integration of customer relationship management and policies, with marketing and communications.
• Lead the Marketing, Development & Guest Services Departments in special event management including heritage programming, opening night galas, special announcements and celebrations for Confederation Centre of the Arts.
• Other duties as required to support the Fathers of Confederation Buildings Trust and the Office of the CEO.
Required Skills and Abilities:
• Considerable experience and understanding of integrated marketing communications strategies.
• Exceptional planning skills for implementing campaigns which involve a variety of stakeholders. Experience in campaign execution using a variety of mediums (television, print, radio, social media, out-of-home, etc.) is important for this position. Experience in managing a dynamic team in project and special events management.
• Experience in leading market research initiatives. Must be able to analyze and interpret market and customer information to develop practical, implementable objectives and tactics.
• Oversee and direct strategies in performing arts revenue, inventory management and audience development.
• Considerable experience in budget development and tracking.
• Experience in sponsorship and fundraising considered an asset.
• Superior communication skills, both oral and written.
• Ability to work flexible hours and travel when required.
• Bachelors degree in Business, Marketing or Communications, and a minimum 5-8 years related experience in marketing and communications is required.
The ideal candidate will be a creative self-starter with strong leadership, organization, negotiation, and problem solving skills. Previous work experience in the arts, culture, and tourism sectors is an asset.
Interested candidates are invited to submit their résumé and cover letter to the attention of Jessie Inman, CEO, Confederation Centre of the Arts via email to kmacleod@confederationcentre.com
We appreciate the interest of all applicants for this position. However, only candidates selected for an interview will be contacted.
Deadline for application is February 24, 2012
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